AVAILABLE FOR NEW OPPORTUNITIES · BANGALORE, IN

Srushti Rudrawar.

5K to 24K. Zero ad spend. One strategy.

Marketing Specialist scaling B2B SaaS and AI startups through organic growth, employer branding, and stories that actually land. I build audiences the algorithm can't buy.

SCROLL
Growth Strategist Content Architect Employer Brand Builder LinkedIn Whisperer Storyteller Bharatanatyam Dancer Growth Strategist Content Architect Employer Brand Builder LinkedIn Whisperer Storyteller Bharatanatyam Dancer
RECEIPTS
NOT VIBES
380%
LINKEDIN AUDIENCE GROWTH

5K → 24K in one year. Organic.

3.8×
ENGAGEMENT RATE LIFT

Storytelling, cadence, visual systems.

2K+
MONTHLY WEBSITE SESSIONS

Driven directly by social visibility.

6/6
GOLDMAN SACHS HIRES CLOSED

Financial Analyst contract roles.

01 / WORK
SELECTED CASES
LinkedIn growth
380%
● LIVE

LinkedIn, rebuilt from the ground up.

Designed Otomeyt AI's entire content engine — editorial calendar to visual system. 380% follower growth, 3.8× engagement, 12 months, zero paid.

CONTENT STRATEGY ORGANIC GROWTH B2B SAAS
Executive thought leadership
Executive
Presence.
● ONGOING

Thought leadership that actually leads.

Ghost-strategized LinkedIn for Otomeyt's Sales Head and Product Head — turning founders into founder-brands, DMs into demo calls.

PERSONAL BRANDING EXECUTIVE CONTENT STORYTELLING
Office branding
Employer
Brand.
● SHIPPED

From business cards to brand world.

Led employer branding end-to-end — ID cards, business cards, office environmental branding, recruiter community-building.

EMPLOYER BRANDING VISUAL IDENTITY COMMUNITY
Consumer products
Brand
Loyalty.
● ACADEMIC

Consumer psychology meets new FMCG.

Research project at Christ University studying brand loyalty in newly entering FMCG products and first-purchase consumer psychology.

RESEARCH CONSUMER BEHAVIOR FMCG
02 / ABOUT
THE MARKETER
Srushti Rudrawar

The marketer behind the metrics.

I'm a growth-focused marketer working at the intersection of B2B SaaS, AI startups, and recruitment operations. At Otomeyt AI, I built the marketing function from scratch — editorial calendar, visual system, executive voice, the whole machine. I scaled LinkedIn by 380%, ran thought leadership for founders, and handled employer branding from ID cards to the walls of the office.

Before marketing, I trained as a Bharatanatyam dancer for over a decade. That's where I learned that timing is everything — a beat early is noise, a beat right is a standing ovation. It taught me rhythm, discipline, and how to hold an audience's attention without saying a word. I believe marketing should earn attention, not interrupt it, and I'm obsessed with the 3AM "I saw your post" DM — the moment someone reaches out because your story mattered enough to remember.

FOCUS
Organic Growth
STACK
Content + Strategy
BASE
Bangalore, IN
PS
SIDE PROJECTS / ACADEMIC
ENTREPRENEURSHIP / 2023

DigiNotepad.

Sustainable digital notebook replacement. Research + implementation plan for reducing paper consumption in academic settings.

INDUSTRY REVIEW / 2022

Automobile Sector.

3 companies across lifecycle stages analyzed. COVID-19 impact study with competitive positioning and recovery strategies.

CHRIST UNIVERSITY / 2023–24

Excel, Trained.

Trained 2nd-year BBA students on Excel fundamentals and intermediate levels. Teaching the tool that runs every business.

03 / EXPERIENCE
TIMELINE
DEC 2024 — NOW
CURRENT

Marketing Specialist · Otomeyt AI

BANGALORE · B2B SAAS · AI

Built marketing from scratch. Scaled LinkedIn 5K → 24K, engagement 3.8×, 2K+ organic monthly sessions. Executive thought leadership, employer branding, ad/podcast roadmaps.

JUL — DEC 2024

Recruitment · Otomeyt AI

TALENT OPS

Goldman Sachs contract hiring. Closed 6 Financial Analyst roles end-to-end. Trained recruiters on LinkedIn Recruiter, coordinated ATS training across teams.

MAY — JUL 2023

HR Intern · MakeMyTrip

TRAVEL · TECH

Talent acquisition and HR operations at India's leading travel platform. End-to-end candidate experience and hiring coordination.

OCT 2022

Marketing Intern · Meritor

MANUFACTURING

Product marketing initiatives and strategic planning for automotive components. B2B positioning and competitive analysis.

DEC 2021

Marketing & Promotions Analyst · Talaash

ANALYTICS

Campaign analysis and promotional research. Early lessons in measuring what matters and what doesn't.

EDUCATION

BBA · Christ University

Bangalore · 8.21 CGPA · 2024

CERTIFICATION

NPTEL Swayam · IIT Kharagpur

Soft Skills for Business Negotiations & Marketing Strategies

04 / SKILLS
THE TOOLKIT
01 / MARKETING & GROWTH
  • Social Media Strategy
  • LinkedIn Growth & Personal Branding
  • Employer Branding
  • Community Building & Engagement
  • Content Strategy & Distribution
  • Organic Growth Marketing
02 / BUSINESS & STRATEGY
  • Market Research & Analysis
  • Brand Positioning
  • Go-to-Market Thinking
  • Campaign Ideation & Planning
  • ARR & Marketplace Exposure
03 / PRODUCT & CROSS-FN
  • Product Feedback & UI/UX Analysis
  • User Behavior Understanding
  • Cross-functional Collaboration
  • Stakeholder Management
04 / AI & CREATIVE TOOLS
ChatGPT Claude OpenArt Canva
05 / TALENT OPS
  • Talent Sourcing & Screening
  • LinkedIn Recruiter (Advanced)
  • Hiring Coordination
  • ATS Tools & Training
06 / DATA & PRODUCTIVITY
Excel Google Sheets PowerPoint Google Docs
OFF THE CLOCK

Professional Bharatanatyam dancer. Photographer. Sketcher & painter. The craft doesn't stop at 5pm.

— MANIFESTO —
Classically trained in rhythm.
Professionally trained in reach.
I build brands the way I dance —
with intention, timing, and a bit of fire.
— SRUSHTI, ON HER OWN TERMS
05 / CONTACT
THE START OF SOMETHING

Got a brand
worth scaling?

Whether it's a full-time role, freelance collab, or just a chat about marketing done right — my inbox is open and my reply game is strong.

BASE
Bangalore, India